NEW YORK, March 24, 2022–(BUSINESS WIRE)–Estée Lauder can be the exclusive beauty model participating in Decentraland’s Metaverse Fashion Week, the first large-scale digital vogue week in a chained metaverse.
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ESTÉE LAUDER DECENTRALLAND’S METAVERSE FASHION WEEK (Photo: Business Wire)
To create a one-of-a-kind digital beauty expertise, Estee Lauder partnered with Alex Box, a distinguished artist in the metaverse house, to create a non-original token (NFT) impressed by the model’s #1 serum, Advanced Night Repair.
Users can enter Advanced Night Repair’s lovely Little Brown Bottle, unlock a digital token or Proof of Attendance Protocol (POAP), and order an NFT handheld machine that offers their avatars a brilliant, glowing aura. Inspired by Advanced Night Repair.
From March 24-28, Metaverse Fashion Week attendees can order a restricted quantity of 10,000 NFT wearables courtesy of Advanced Night Repair. Users are required to have just one MetaMask or different crypto pockets that accepts Ethereum and Ethereum Tokens (ERC20 Tokens). The handheld machine can be out there as lengthy as the person needs.
“We are thrilled to be the exclusive beauty model participating in Metaverse Fashion Week. This is an vital milestone for Estee Lauder in phrases of easy methods to attain and interact new and present customers in the metaverse,” stated Stephane de La Faveri, Global Brand President at Estee. President of the Lauder & AERIN beauty and Estée Lauder group of corporations. “The creativity, innovation and braveness of our pioneering founder have at all times impressed us to push the boundaries. When the unique Night Repair was launched, it fully modified the skincare class and continues to revolutionize the trade at the moment. It was the excellent mixture to create our cosmetics. Immersing customers in the world of Advanced Night Repair and A metaverse expertise round this unimaginable product that brings Estee Lauder to a brand new era in an progressive manner.
“The Metaverse opens up new methods to expertise the beauty story,” stated Alex Box. “For this Estée Lauder exclusive transportable machine, I’m recapturing the essence of Advanced Night Repair, immersing you in a Radiant Aura, a glowing constellation of radiance and magic.
This activation marks two technological milestones for Estée Lauder and The Estée Lauder Companies: their first use of Proof of Presence Protocol (POAP) tokens and their first transportable NFTs.
“At ELC, we’re utilizing know-how to reinvent and redefine how customers round the world discover and categorical their private beauty, not solely in the bodily world, however now in the digital world,” stated Michael W. Smith, chief data officer of The. Estee Lauder Companies. “By incorporating this progressive blockchain, the Estée Lauder model will make its mark on the Metaverse and drive shopper engagement and loyalty in progressive methods. The Advanced Night Repair digital label and NFT handheld machine can be current exterior of Metaverse Fashion Week and mark a milestone at the intersection of know-how and beauty.”
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