Estee Lauder is participating in Decentraland Metaverse Fashion Week as the exclusive beauty partner

Estée Lauder will likely be the exclusive beauty model participating in Decentraland’s Metaverse Fashion Week, the first large-scale digital trend week in a chained metaverse.

This press launch comprises multimedia. See the full press launch right here: https://www.businesswire.com/information/dwelling/20220323005940/en/

ESTÉE LAUDER DECENTRALLAND’S METAVERSE FASHION WEEK (Photo: Business Wire)

To create a one-of-a-kind digital beauty expertise, Estee Lauder partnered with Alex Box, a outstanding artist in the metaverse house, to create a non-original token (NFT) impressed by the model’s #1 serum, Advanced Night Repair.

Users can enter Advanced Night Repair’s lovable Little Brown Bottle, unlock a digital token or Proof of Attendance Protocol (POAP), and order an NFT handheld machine that offers their avatars a vivid, glowing aura. Inspired by Advanced Night Repair.

24March 28, restricted to 10,000 NFT wearables courtesy of Advanced Night Repair will be ordered by Metaverse Fashion Week attendees. Users are required to have just one MetaMask or different crypto pockets that accepts Ethereum and Ethereum Tokens (ERC20 Tokens). The handheld machine will likely be obtainable as lengthy as the person desires.

“We are thrilled to be the exclusive beauty model participating in Metaverse Fashion Week. This marks a milestone for Estee Lauder in phrases of the right way to attain and have interaction new and current prospects in the metaverse,” stated Stephane de La Faveri, Global Brand President at Estee. President of the Lauder & AERIN beauty and Estée Lauder group of firms. “The creativity, innovation and braveness of our pioneering founder have at all times impressed us to push the boundaries. When the authentic Night Repair was launched, it fully modified the skincare class and continues to revolutionize the business as we speak. It was the excellent mixture to create our cosmetics. Immersing shoppers in the world of Advanced Night Repair and A metaverse expertise round this unimaginable product that brings Estee Lauder to a brand new technology in an modern approach.

“The Metaverse opens up new methods to expertise the beauty story,” stated Alex Box. “For this Estée Lauder exclusive moveable machine, I’m recapturing the essence of Advanced Night Repair, immersing you in a Radiant Aura, a glowing constellation of radiance and magic.

This activation marks two technological milestones for Estée Lauder and The Estée Lauder Companies: their first use of Proof of Presence Protocol (POAP) tokens and their first moveable NFTs.

“At ELC, we’re utilizing know-how to reinvent and redefine how shoppers round the world discover and specific their private beauty, not solely in the bodily world, however now in the digital world,” stated Michael W. Smith, chief info officer of The. Estee Lauder Companies. “By incorporating this modern blockchain, the Estée Lauder model will make its mark on the Metaverse and drive client engagement and loyalty in modern methods. The Advanced Night Repair digital label and NFT handheld machine will likely be current outdoors of Metaverse Fashion Week and mark the milestone. The intersection of know-how and beauty.”

The authentic language textual content of this announcement is the formally approved model. Translations are offered for comfort solely and may confer with the authentic language textual content, which is the solely legally binding model of the textual content.

Contact:

Public relations:

Tara Connaughton – tconnaug@estee.com

Stephanie Katz – skatz@estee.com

Source: BUSINESS WIRE

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