Meet the Brazilian who hosted Metaverse Fashion Week at Decentraland

Giovanna Graziosi Casimiro: “Decentraland is a digital world on a decentralized blockchain and managed by customers”

It was launched in February 2020 as a platform that enables gamers to work together, create, promote and purchase objects. cryptocurrency sister, off heart and In March of this yr, Metaverse performed a digital trend present at Fashion Week that introduced collectively greater than 30 luxurious manufacturers. The platform occasion introduced collectively manufacturers similar to Dolce & Gabanna, Tommy Hilfiger, Forever 21 and Paco Rabanne, in addition to Fashion Street, which was bought to Metaverse Group for the equal of US$2.5 million final November. an actual property firm specializing in digital land.

Giovanna Graziosi Casimiro from Brazil talked to the producer and the particular person in control of the present Forbes Brazil about the potentialities behind the challenge and round the idea, in addition to the intersection between the metaverse and Web3. Decentraland has even strengthened relationships with manufacturers in Brazil, similar to Outback, which sponsored Brazilian designer Rita Wu’s wedding ceremony at Decentraland, and Hoosi, a platform specializing in housing. “There is a chance for manufacturers to increase their id past the confines of a bodily area. Also, for the first time, customers can co-create issues with manufacturers, making the inventive course of really interactive,” says Gigi about the potentialities of the metaverse.

Read extra: Dolce & Gabanna, Tommy Hilfiger and Paco Rabanne on parade in the Metaverse

From the college to the metaverse

“I began my journey in the discipline of artwork and expertise in 2009 at UFSM with theoretical and sensible analysis in the discipline of multimedia installations and XR. During this era I developed initiatives with digital design, trend stamping, AR and set up. Gradually, I delved into the manufacturing and administration of initiatives on this discipline, and after finishing my Master’s in Art and Technology, I taught as a Bachelor’s Professor in Digital Design at the Universidad Senac Santo Amaro in São Paulo. I then began a PhD in open supply and open heritage at FAUUSPP and began concurrently producing a number of VR and AR initiatives round the world. Since 2016, I’ve developed as an XR producer and gained expertise consulting on initiatives associated to numerous fields, together with bodily computing, IoT, city installations, and digital and augmented world. This world intrigued me as a result of I’ve at all times favored the playful, the complete, the mystical and the difficult, and I believe there’s quite a lot of potential to reshape actuality. I’ve at all times been all for the thought of ​​hybrid reconstruction of the world round us, and maybe science fiction movies in my childhood additionally contribute to this.


Metaverse Fashion Week brings collectively the greatest trend manufacturers in Decentraland in March

After all, what’s Decentraland?

“Decentraland is a digital world on a decentralized blockchain and is managed by customers. Therefore, it’s a platform that enables the creation of three-dimensional worlds on the internet and real-time entry, but additionally for the desktop, which capabilities as an area for creating communities, socializing, speaking and taking part in. Above all, we imagine that Decentraland is a social experiment that represents the way forward for social media.”

Metaverse Fashion Week

“I’ve at all times liked trend and high fashion and at varied occasions labored on initiatives associated to expertise and trend. But once I began working at Decentraland, I assumed so much about how I may very well be extra concerned in the trend market, and at last the challenge was handed to me by my inventive director. It was the reward of life that mixed my many professions. As far as the expertise goes, it has been production-intensive. We had a complete of three months between introducing the manufacturers, doing briefings, and launching the districts and collections. It was a race towards time, however the occasion with greater than 70 manufacturers was successful and introduced collectively 108,000 customers on the platform in 4 days and 60,000 customers in a sure space of ​​the trend districts. We have constructed two giant districts, one for luxurious manufacturers, the different for streetwear and digital trend, and a futuristic catwalk for trend exhibits.”

Communication with manufacturers

“There is a chance for manufacturers to increase their id past the confines of a bodily area. Also, for the first time, customers will be capable of co-create issues with manufacturers, making the inventive course of really interactive and offering a better alternative for achievement. I see a possibility in Web3 for designers to broaden their narratives, discover new aesthetics, gamify their merchandise, and invite customers to interact in first-person interactions in a world designed for them. It’s a possibility for manufacturers to create a way of belonging and produce a singular expertise again to their captive viewers. Our relationship with the manufacturers was attention-grabbing as a result of it was a mixture of model data about the metaverse and manufacturing. All of this was carried out by 3D creators from the consumer neighborhood, additional strengthening the inventive economic system.”

Read extra: Decentraland and UNXD host a trend present in the metaverse

Avatars and Identity Extensions

“The thought of ​​increasing one’s id via an avatar is one other essential think about shaping who we’re and our values ​​in the future Internet. We’re at all times open to serving to manufacturers get on the platform, and that is Decentraland’s mission: to be a hub between the maker neighborhood, together with manufacturers. Therefore, there are two methods for manufacturers to enter the area: join with present creators on the platform, construct their expertise independently, or contact the Decentraland partnership staff and we are going to assist introduce the model to creators in the ecosystem and discover the proper area. their activation”.



Decentraland is a real-life scene much like The Sims the place gamers can work together, create, promote and purchase objects utilizing the cryptocurrency Mana.

Web3 and Blockchain

“These two ideas are associated as a result of they’re the results of a protracted means of technological and social growth. Called the Metaverse, that is the results of developments that started in the Nineteen Eighties and is as accessible to everybody right this moment as XR applied sciences. It is price noting that the thought of ​​decentralized autonomous organizations is strengthened by blockchain and vice versa, as a result of good contracts validate and shield neighborhood choices, which aren’t damaged after a vote. These options are validated and guarded whereas sustaining their authentic values. Another perspective is that Web3 will juxtapose real-time blockchain-built digital areas, permitting these universes to attach past a selected sport, to one another (collaboration), and to the actual economic system. In the metaverse, the inventive economic system and blockchain change into a continuum of the bodily world, and I see NFTs as entry keys that comprise their very own worth related to expertise. In addition, NFTs could have extra performance as triggers for actions, prizes, VIP entry, occasion identification key.


The platform additionally allows model actions and different company occasions

The metaverse in perspective

“To me, the metaverse is a continuum of our bodily world, a part of the narrative that we assemble our actuality. It is the half that enables us to create an additional layer of actuality, the place something is feasible and we may be no matter we wish. I additionally imagine that the metaverse will quickly depart our screens on a mission to alter the actuality we see and unleash the creativity of the neighborhood round us. I wish to see communities develop and maker economies thrive; I’d like to see NFTs on my lounge partitions and my digital garments dwelling alongside my bodily garments. I imagine that the metaverse is a instrument to distribute equality and wealth amongst many individuals and create a worldwide tradition. The metaverse, then, is a hybrid area of social, political, and financial collective building that enables the Internet to be created by individuals for individuals.”

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